Beyond Goals Mentoring
Beyond Goals is a soccer mentorship business founded by retired professional soccer players Michael Parkhurst and Greg Garza. This project began with a refinement of their existing logo, ensuring it effectively represented their brand's mission and professional expertise. I expanded their digital presence by editing compelling video content, creating engaging presentations, and designing impactful social media posts, all aimed at connecting with their target audience. I designed various flyers for promotional events and created their monthly newsletter as well. My main goal was to effectively convey Mike and Greg's passion for soccer mentorship and their commitment to developing athletes both on and off the field.