Katie Buds
Katie wanted to find the perfect balance for her brand: sophisticated but not too formal. We threw out all the usual, generic floral designs and anchored the entire identity with a custom, hand-drawn rose bud logo. It’s meant to feel really fresh—like that moment of potential right when the bud is opening. For the colors, we pulled a palette right out of a charming Southern garden. Think Angel Oak, Eucalyptus, and Hydrangea greens and blues mixed with soft, inviting hits of Southern Peach and Rustic Rose. We balanced a more refined typeface (Paradigm Pro) with a super approachable one (Ysabeau), and the result is a brand that just feels easy to connect with, while still being totally elegant. It lets Katie Buds’ amazing floral work really shine.