Tracy Spencer
Tracy Spencer isn't just a realtor; she's a trusted Charleston institution with deep roots in the community. The goal for this branding project was to create a visual identity as charming, sophisticated, and memorable as the city itself. I meticulously crafted a logo, color palette, and typography that don't just look nice, but genuinely speak to Tracy's personalized approach and intimate understanding of the Charleston real estate landscape—we made sure to bypass the cliché coastal imagery. The result is a refined brand that instantly signals premier expertise and historic elegance.