'Dack Dog Designs' is a passion project focused on creating merchandise for Adirondack-loving customers. My role is entirely hands-on, developing product-ready assets and specializing in personalized vinyl work, such as custom decals created from a customer's own dog's outline. From initial illustration and concept to the tactile, hands-on process of printing and cutting vinyl on my Cricut machine; I hand craft the product from start to finish. While the comprehensive brand identity is currently in its strategic development phase (or what I affectionately call the 'pre-logo, post-caffeine brainstorming blitz'), this project successfully proves my ability to manage production and deliver unique, marketable assets.